Screening of “Operation Arctic Cure”

On November 4, HEC Paris will screen the documentary “Operation Arctic Cure” at the Learning Center ((limited to 30 seats). Released on National Geographic in the United States in early 2024, this French premiere links “awe” with post-traumatic stress (PTSD) and depression as US veterans try to heal through “awesome” experiences.

Program:

• Screening of “Operation Arctic Cure” (45 mn)
• Marketing Professor Craig Anderson explains his research on the health benefits of awe and its potential use in marketing for social and environmental good.
• Q&A

About the documentary:

Awe is a powerful emotion, but can it also be a tool for healing trauma? In Operation Arctic Cure, war reporter Bob Woodruff leads a group of military veterans on an Arctic expedition to test if awe-inspiring nature can help them recover from post-traumatic stress and depression. To test this possibility scientifically, the filmmakers depended on the expertise of Dr. Craig L Anderson.

About the researcher:

The emotion of awe only became a serious research topic in 2003. Assistant Professor in the Marketing Department, Craig L. Anderson has been studying this emotion and its impact on both mental and physical well-being for over a decade. Craig Anderson began his research on awe at the University of California, Berkeley, under the supervision of Dacher Keltner, a professor of psychology and a pioneer in this field. Since joining HEC Paris in 2023, Craig is committed to bridging the gap between academics and practitioners, having initiated an inspiring workshop on awe in Paris last month.

About the lecture:

Following the screening, Craig will explain how the awe-inspiring Arctic expedition impacted the team’s stress hormones, autonomic physiology, sleep quality, and PTSD symptoms. He will share in more depth the research methodologies used in the film. In addition, he will reveal exciting new findings not covered in the documentary.

The remainder of the time will be open for audience Q&A.

On November 4, from 12 pm to 1:30 pm at HEC Paris Learning Center, Study Room (limited to 30 seats)

Share your view on social media with #OperationArcticCure.