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The book of the month : The Purple Cow

The choice of the librarians

Seth Godin's new book, "The Purple Cow", explains that the old-fashioned marketing is dead.

Singing the praises of its product is no longer sufficient to promote it. This why Seth Gobdin promotes the concept of the "purple cow", which means transform your business to make it remarkable.

Don't try to copy your competitor, try to be different to stand out !

Are you interested in this book? Find it in the library in its original version and in its French translation at this shelve 3-43 GOD

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